M+ Museum Identity Concept

M+ is a new museum for visual culture in Hong Kong. It will open in 2018. The rebrand for M+ Museum aims to make M+ a leading museum brand and bring the idea of museum branding to Hong Kong. It is a self-directed project which ends at encouraging M+ to use this design.

The logo design is inspired by the M+ building structure. The letter ‘M’ is on the left-hand side and is combined with an inverted ‘+’. The logo is created on a 3D geometric grid and plays with negative space in single colour, which is simple, confident and legible when applied in different materials, and at different sizes. 

Project          Final Year Project - BCU
Year           2015

M+ Visual Culture