M+ Museum Identity Concept
M+ is a new museum for visual culture in Hong Kong. It will open in 2018. The rebrand for M+ Museum aims to make M+ a leading museum brand and bring the idea of museum branding to Hong Kong. It is a self-directed project which ends at encouraging M+ to use this design.
The logo design is inspired by the M+ building structure. The letter ‘M’ is on the left-hand side and is combined with an inverted ‘+’. The logo is created on a 3D geometric grid and plays with negative space in single colour, which is simple, confident and legible when applied in different materials, and at different sizes.
Project Final Year Project - BCU