Odyssey Hotels Identity
The 2015 b-hive brief is to brand a new boutique hotel Odyssey, which provides luxury and personal experiences to adventurous people. Its brand values are personal, luxury, exploration, adventure and discovery.
Odyssey - a long and adventurous journey - reminds me the migration of animals. For instance, during winter time, people prefer to travel to a warmer place, like animals migrating. Birds are the most presentative species among the other because of the feeling of freedom. The brand identity design is inspired by flock of starlings in flight.
Project Competition brief