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Edna Ma

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Edna Ma

  • Home
  • UX/UI
    • GD Report Store: UX review and concept designs
    • R&D: Design System Creation
    • PNS Website Checkout Revamp
    • BodyBot
    • PNS New App
    • Watsons Health
    • STK Workshop
    • Videocation
  • Illustration
    • 7-eleven 1000th store
    • Event sketches
    • Storyboard drawings
    • Where is our medicine
    • First Letters ABC
    • Mentholatum Character Design
    • Interface Illustration for Shopify CMS
  • Brand Identity
    • Bag Revival
    • The Arches Project
  • About

Working under the Arches

March 6, 2016 Edna Ma

The Arches Project, a railway arch space in Digbeth, offers a platform for creative talents of all discipline, giving emerging artists the opportunity to gain experience within the industry and achieve the exposure they would not other wise have received.

I approached TAP as a volunteer graphic designer, offering my design skills to this positive art organisation. I was committed to design their whole branding, giving them a new look for the new year. This rebrand project was started in the early January 2016.

I'd been trying on different types and colours for the new logo. A hand-written one has a strong artistic style, but is less legible. Adding the 'arches' element is always my goal because it's relevance to their brand name and their unique location.

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To see the full project, go to here.

To see the full project, go to here.

TAP is a very warm and welcoming place, I used to go there once a week to share ideas, but then I came in almost every day to gain more work experience. Apart from the branding, I also worked on social media graphics, Artist and Sponsorship forms and press release. This voluntary work also enabled me to further my knowledge of art exhibition management. 

Surrounded with nice and helpful people, creative paintings and talented artists from different places, I really enjoy working within this art atmosphere. I'd been doing volunteer work there until I got a job offer from a design and print company in the early March. These two months experience in TAP brought me a lot of happiness and confidence. I'm so glad to be a part of them.

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I'm so excited to start a new journey for my career, and would still help TAP on my spare time. If you also want to help artists follow their dreams, go to easyfundraising.org.uk/causes/archesproject/ and start shopping at your favourite online stores. It is completely free for you and a great help for them. I'm kindly appreciate that!

'If you feel helpless, go to help someone.' - Aung San Suu Kyi
In Work experience Tags thearchesproject, art, non-profit, organisation, volunteer, branding
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