Mentholatum Character Design

Mentholatum is an international company who makes personal beauty and health care products.
They wanted to design a mascot for their brand-new sunblock product - SKIN AQUA. The unicorn gives a fantasy looking to their products, target audience as 18-24 young women.
The other project was to design different national outfits for their unique icon Little Nurse, aim to promote their brand in different countries.

Client Mentholatum (Asia Pacific) Ltd
Illustrator Edna Ma
Year 2019

Unicorn Design for SKIN AQUA Tone Up UV Essence & Spray

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Costume and Gesture Design for Little Nurse

1st Draft

2nd Draft

Hug pose with original outfit

Hug pose with original outfit

1st Draft

2nd Draft

Japanese Kimono

Japanese Kimono

Initial Draft

Korean Hanbok

Initial Draft

Polish Stroje Ludow

Polish Stroje Ludow

Initial Draft

Australian Kangaroo Costume

Australian Kangaroo Costume