The Arches Project

The Arches Project is a place that offers a platform for creative talents of all disciplines to gain experience and exposure to become employable within their industry, by showcasing the work in an exciting and unique space within the Birmingham art scene.

My task is to rebrand The Arches Project by understanding their aim behind and future prospects. Give them a fresh, bright and lively image from the year of 2016.

Located under the railway in Digbeth, the ‘arch’ is always their icon. Inspired by this unique location, I redesigned their logo by showing art and music elements inside some colourful arches, telling the audience that there is always some joyful and creative activities happening under The Arches Project.

Client Evette Edmeade - Founder of The Arches Project 
Designer Edna Ma
Year 2016

Client's Feedback
“Thank you for the fantastic rebranding. It's warm, welcoming and inviting. Edna has great attention of details and is driven deadlines. Highly recommended to companies looking for a new look. ” - The Arches Project, March 2016


Go to see my creative journey at The Arches Project here.