branding

Work experience

Working under the Arches

The Arches Project, a railway arch space in Digbeth, offers a platform for creative talents of all discipline, giving emerging artists the opportunity to gain experience within the industry and achieve the exposure they would not other wise have received.

I approached TAP as a volunteer graphic designer, offering my design skills to this positive art organisation. I was committed to design their whole branding, giving them a new look for the new year. This rebrand project was started in the early January 2016.

I'd been trying on different types and colours for the new logo. A hand-written one has a strong artistic style, but is less legible. Adding the 'arches' element is always my goal because it's relevance to their brand name and their unique location.

To see the full project, go to  here .

To see the full project, go to here.

TAP is a very warm and welcoming place, I used to go there once a week to share ideas, but then I came in almost every day to gain more work experience. Apart from the branding, I also worked on social media graphics, Artist and Sponsorship forms and press release. This voluntary work also enabled me to further my knowledge of art exhibition management. 

Surrounded with nice and helpful people, creative paintings and talented artists from different places, I really enjoy working within this art atmosphere. I'd been doing volunteer work there until I got a job offer from a design and print company in the early March. These two months experience in TAP brought me a lot of happiness and confidence. I'm so glad to be a part of them.

I'm so excited to start a new journey for my career, and would still help TAP on my spare time. If you also want to help artists follow their dreams, go to easyfundraising.org.uk/causes/archesproject/ and start shopping at your favourite online stores. It is completely free for you and a great help for them. I'm kindly appreciate that!

'If you feel helpless, go to help someone.' - Aung San Suu Kyi

Work experience, Design Journey

Work experience @IE Design Consultancy

I was doing a one-week placement strictly after New Designer. It was my first work placement in my design journey. IE Design Consultancy is a design agency who mainly work for charity, education and health organisation who based in Jewellery Quarter, Birmingham. I was curious about how creativity can work for these non-commercial sectors. 

On the first day, I was a bit disappointed to know that an interesting brief is going to present in the next day and I did not have a chance to get involve in it because of the time limit. However, I was given a new brief to redesign the identity of IE office, which I could walk around the office and read over their case studies to know more about their business. I really enjoy reading their case studies to gain knowledge on a live design project scope, schedule and budget.

On the second day, I was happy to hear that the presentation of that interesting brief was postponed. I was asked to design a recipe book for a local Michelin Star restaurant. Pascaline, the designer I was working with, gave me some suggestion on the design and kindly sent off her research to me. A bold, modern but elegant recipe book was finally done, I was happy with the result.

On the other day, I saw Pascaline was still working on the restaurant brief, she picked an ink jar and some brushes upstair. I was curious about how she got on the brief so I followed her and asked what she was doing. She kindly explained her ideas for the branding, shared her work with me and asked for my opinion. After some conversation, I tried to redesign the wine menu for the restaurant.

Throughout the week, I kept working on the identity brief for IE office. To keep things within budget, I designed some posters to tell visitors about IE's work, which is for hanging in the office entrance. I also thought of some decorating ideas to make the office 'green'.

A week after my placement, I received Pascaline's email. She said the client for the restaurant brief was really impressed with their approach and is going to launch the design. She thanked for my help throughout the week, and mentioned I really helped her to complete the project. I was so impressed with the feedback, and I could see how valuable my contribution was.

I'm satisfied with this work experience, thanks my tutor Jane for giving me a chance.

It is worth to ask if people need any helps during your work placement!